UK Launch: Red Richardson Campaign

Our UK launch was aimed at finding a strong local brand personality, that matched Dr. Squatch's sense of humor, to support both retail and direct-to-consumer sales. This campaign involves inserting Red Red Richardson, UK based comedian, into evergreen Dr. Squatch content and creating ads that were used across various channels including paid, social media, and OOH.

OOH campaign metrics:
- Reaching 82% of all men in London
- Increase in 51% retail sales
- Exposed stores saw a 5X lift in sales

Media metrics, surpassing all benchmarks:
-CPV: $0.03
- VTR Rates: 48%
- Frequency: 3-4 frequency
- CPM: $7.08
- Impressions: 30M