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Izzy Sarrafzadeh
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Sydney Sweeney Bathwater Bliss Campaign
Lead the development of the viral Sydney’s Bathwater Bliss campaign for Dr. Squatch- a limited-edition soap made with Sydney Sweeney’s actual bathwater. The launch mixed outrageous creativity with smart marketing to spark conversation, drive awareness, and highlight the benefits of natural personal care
- 1.2M entries on social giveaway, 45% of entries opted in for email marketing
- Highest web traffic day in Squatch History
- 69B PR impressions
- Worldwide coverage
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