AUS Launch: Nick Cummins Campaign

Our first AU launch was aimed at finding a strong local brand personality to support both retail and direct-to-consumer sales. This campaign involves inserting Nick Cummins, previous professional rugby player, into evergreen Dr. Squatch content and creating ads that were used across various channels including paid, social media, and OOH.

Media metrics, surpassing all benchmarks:
- CPV: $0.01
- View Through Rates: 49%
- Frequency: 2-5 frequency
- CPM: $4.35
- 3.2M+ impressions